Best Email Marketing Courses Online (2020)

There is no better and more cost-effective way to reach people than email marketing. That is because there is rarely anyone without an email account.

By all means, email marketing is worth learning not jus for digital marketers but entrepreneurs and business owners. That is because digital marketing is not complete without the implementation of email marketing campaigns.

Forget social media marketing for a while, email marketing is always a top contender when it comes to ROI. According to Oberlo, for every $1 invested into email marketing, there is an expected return on investment of $42.

That is not all, about 81% of small and mid-sized businesses trust email marketing to help acquire and retain new customers.

If you are not at home with email marketing, we have identified a few online courses to get you started right away

Table of Contents
email, newsletter, marketing
Rating 4.2 out of 5
4.2/5

The mistake most businesses do is not having an email list. Usually, it is because they are in the dark as to what it takes to build an email list from scratch.

Before you enroll for this course, be sure that you are ready to make money. In clear terms, the online course takes you by the hand to tutor you on making money using email lists.

The following are why you should take this online course:

  • Being able to remarket to leads is an important skill and that’s one of the strengths of this email marketing course
  • Unlike other email marketing course, you’ll also have an understanding of affiliate marketing and how to combine it with email marketing. It’s all about smiling to the back using email and affiliate marketing strategies

This email marketing course is divided into 5 sections and goes through a 31-lecture series. With a rating of 4.2, the course is in high demand as it has already being taken by close to 39,000 students.

In 3 hours and 43 minutes, you’ll understand the rudiments of email marketing.

Rating 4.6 out of 5
4.6/5

MailChimp is gold standard amongst email marketers. It has helped millions of businesses globally to grow into profitable brands using email marketing. That is why you need to give this course a shot.

To enroll in this online email marketing course, a basic understanding of HTML is required and you are ready to be the best email marketers out there.

The course takes you through the process of creating A/B split test campaigns using MailChimp. More importantly, you will be tutored on using the MailChimp platform like an expert. Other lessons from the course include:

  • Using MailChimp to set up profitable email marketing campaigns
  • Being able to build squeeze pages, creating opt-in sign-up forms, understanding important metrics, and growing your email list
  • Crafting emails that get opened and converting

The course runs through 32 lectures within 4 hours, 30 minutes of course time. With a rating of 4.6, there are about 13,500 students who already underwent the course

Rating 4.1 out of 5
4.1/5

No, the heading is not another clickbait, it is what you are going to experience after taking your time to learn the secrets of email marketing. The course by Brandom Hakim is a popular with over 13,000 past students.

Unlike other courses reviewed, this course focuses on using email marketing to build relationship with customers and potential customers. With a relationship in place, every of your email marketing campaigns delivers the highest ROI possible.

This is what you are going to learn through this course:

  • Understanding the benefits of direct response marketing over brand building
  • Why you should focus on building relationships to unlock selling
  • Applying the V+F+I+SR formula to your email marketing

There are 39 lectures in this course and it can be completed within 2 hours of lecture time. Hosted on the Udemy platform, the course currently has a 4.1 rating.

If you have not recorded substantial success with email marketing, this is the course to get you on track.

This course will make you see a lot of reasons why email marketing is the most underrated aspect of a digital marketer’s toolbox.

That is not just what the course is about, but the ability of email marketing to be the biggest source of your lead generation regardless of the size of your business.

However, email marketing is not about growing your email list. There is more and that is what you will find in this email marketing course by ClickMinded.

The beauty of this email marketing course is being able to show you how brands have successfully utilized email marketing to grow into world-class brands. Let’s highlight a bit of what you’ll find in the course;

  • Questions you have to answer before setting up any email marketing campaign
  • Copywriting tactics to write emails that converts
  • Creating email campaigns devoid of errors.

Within 3 to 6 hours is needed to undergo this course. Only enroll for this course if you are burning with the urge to succeed.

Whether it is your business or career, this is the email marketing online course to give you the push it needs. You will be taken through what it takes to develop an email marketing strategy that brings out results.

The course reveals the how-to’s of email marketing success, especially on being able to build a relationship with your target audience through every of your emails. That is not all, it also teaches an understanding of boosting your email deliverability.

The course does not just build your knowledge of email marketing, it also equips you with the right email marketing tools to go from beginner to pro with constant practice.

With a course duration of 3.18 hours, and 10 lessons spread across 28 videos.

Here is a tip of what you are going to learn;

  • You will be able to handle contact management and segmentation
  • Email deliverability
  • Sending the right email, and much more

The course instructor is Courtney Sembler, one of Hubspot’s certified email marketing experts.

Conclusion

Steer clear of those who think email marketing is dead. They are far from reality.

Do yourself a favor by looking into how AirBnB became a billion-dollar business and you’ll discover they did it using email marketing.

You can also replicate their stellar success by undergoing any of these email marketing courses.

Happy learning!