Best Social Media Courses Online (2020)

The buzz around social media marketing is worth it. You cannot blame entrepreneurs who want a piece of it.

Imagine having direct access to where your target audience hang out all day. There are about 3.5 billion total active social media users, and they spend about 3 hours daily on their favorite social media. That’s why social media marketing isn’t just another hype, but one that deserves all the attention you can give.

To be able to take advantage of the social media goldmine, you need to be equipped with the right skills. Which is where social media marketing courses becomes relevant.

For you to know the right skills to focus on, we’ve combed through hundreds of social media marketing courses, and arrived at a handful to give you a head start. Not just a head start, but turbo speed to get ahead as a marketer, entrepreneur and business owner using social media marketing.

Here’s our list of the best social media marketing courses to consider.

Table of Contents
social media marketing
Rating 4.5 out of 5

The sub-title of this course states that you can learn social media ads on over 10 platforms. To be honest, that’s a lot of goals to be achieved through a single social media marketing course.

There’s rarely any other course that packs a lot for less, everything you need to get started with social media marketing can be found in this course.

What you will find interesting about the course is practical examples of how they’ve used the same principles and strategies to help over 500 businesses. Other information in the course include;

  • Learning about Instagram and how to monetize the platform
  • Mastering Youtube marketing with emphasis on content creation and video ads
  • Employing Twitter for laser targeted ads
  • How to use Google business to put your local brand in the view of your target audience.

These and many more are what you will find in the course already taken by 8000 students.

Duration of Course: 8 hours, 6 Minute

Rating: 4.5

Platform: Udemy

Rating 4.4 out of 5

The goal of this online social media marketing course is to help participants achieve financial freedom.

The strategy is to train you on how you can become a freelance social media marketing manager and start a management business. According to Glassdoor, social media marketing managers earn an average of $65,539 annually.

What this course does is to train you on managing social media accounts for brands and business. You will be able to achieve financial freedom while working from anywhere in the world.

To get started in this course, a basic understanding of how social media works is required. The course will take you through the following;

  • Setting up of social media goals and how to achieve them.
  • Understanding the strength of different social media platforms and choosing the best for a client
  • Content curation using different tools
  • Generating reports and translating metrics.

Finally, the ability to grow your social media marketing business to 6 or 7 figures from scratch.

Duration of Course: 7 hours, 48 minutes

Rating: 4.4

Platform: Udemy

Rating 4.7 out of 5

According to a study by Buffer, there are only 29% of businesses with an effective social media marketing plan in place. That’s a lot of gap that any skilled social media marketing can take advantage of by enrolling for this course.

More than ever before, buyers are trusting social media in making their buying decisions. That’s where this course comes into the picture, preparing you either as a digital marketer or business owner to get the best out of the social media goldmine.

There’s no other course that can prepare you for this phase than this one that teaches the following;

  • Understanding and taking advantage of social listening
  • How to nurture and increase social media engagements
  • Content curation and virality marketing
  • Social media marketing capstone project

So far you finish this course, your social media marketing skills will go from average to specialist. This could be the reason why there are over 40,000 students enrolled for this course.

Rating: 4.7

Platform: Coursera

Targeted at product and business managers, this course helps to heighten your awareness about social media marketing.

As part of the Digital Product MicroMasters Program, the course is aimed at helping business capitalize on social media marketing. This is done by improving brand to consumer interaction.

This course will put your through the following;

  • Developing an ideal social media marketing strategy
  • Curating content that engages the audience and trigger them to take action
  • Understanding social media metrics
  • Using social media to listen to the consumers

At the end of the course, you will be able to leverage social media marketing to improve your lead generation and revenue.

Duration of Course: 6 Weeks

Platform: Edx

Rating 4.5 out of 5

Regardless of budget, there’s a way you can fit social media advertising into your marketing plans. That’s what this course is all about.

This course helps participants to understand targeting options as an important aspect of social media advertising. Here’s a breakdown of what this course offers;

  • How to implement social media advertising parameters to match audience.
  • Differentiating between social media advertisement types
  • Executing successful social media advertising campaigns

Overall, the course will improve your ability to execute social media advertising campaigns towards profitability.

Duration of course: 12 hours

Rating: 4.5

Platform: Coursera


According to the opinions of about 73% of marketers, social media marketing has been very effective for their business. This is a large number of positive pointers for social media marketing.

As a business in 2020, you have to take social media marketing more serious than ever before. 

By enrolling for any of these courses, you are an inch closer to recording success in your business.

Happy learning!