What Is a UX Designer, And What Do They Do?

UX Design bridges the communication barriers between humans and machines to deliver frictionless online experiences.

Don’t believe anything else, UX Design is not new. Thanks to Donald Norman during his days at Apple in the early nineties, he births the profession. 

UX Design came about in the bid to improve the chances of products and services success in the market. It was believed back then (and till now) that products and services with the best user experience succeed and beat the competition. 

This should take us to learn how UX Design works and its importance for businesses.

You can also read our review of the best UX Design courses online for more practical advice.

Table of Contents

What is UX Design and Why Is It Important For Businesses

You know that good-bad feeling you get after using a product or service, that is the work of UX Design. 

Therefore, there is a process that every brand and business goes through in the creation of products to provide personal but meaningful experiences; this process is UX Design. 

UX Design is the quality of experience a user has after interacting with a website, app, device, or service. Today, there are 3 billion users with thousands of businesses offering the same products and services; it is only through UX Design that businesses and brands can differentiate themselves.  

There is rarely any business today without a digital presence. This is why UX Design is majorly about the design of digital experiences. This is why businesses have taken UX Design more important than before to:

  •       Reduce Costs

Every $2 expense on UX Design has an ROI of $100. Every risk involved in the production process is eliminated through UX Design. 

  •       Increased Conversions

UX Designs make websites and apps more natural to use. This, in turn, increases the conversions on products. 

  •       Better SEO

One of the metrics looked out for by the search engine is UX. You will be featured in search listings if you have a better UX Design.

What Skills are Important To Become a UX Designer?

To be a UX Designer, there are specific skills to be possessed. These skills are essential to your success as a UX Designer:

  1. Wireframing and UI Prototyping

Every product has a functionality, and it’s only through Wireframing and UI prototyping that this can be revealed as UX Designer. 

You can test assumptions even before the final products are developed. 

  1. UX Writing

Every UX Designer must be able to express themselves in writing. 

Every app and website is filled with perfectly crafted and thought out words. 

  1. Visual Communication

You cannot get anywhere as a UX Designer without the knowledge of visuals. 

Visual communication is at the heart of UX Design, as 65% of your target audience are visual learners. 

  1. Interaction Design

Your visual design is not complete without understanding how the user will react with the design. 

Will your users expect a scroll, or a swipe, the knowledge is pertinent to your success as a UX designer. 

  1. Coding

Every UX Designer must be equipped with HTML, JavaScript, jQuery, and CSS. 

Having technical knowledge will take you far as a UX Designer. 

  1. Analytics

With analytics, you are better situated to understand how your design will perform. 

There is always a relationship between the user and the product; this is revealed by the numbers.

Examples of Software UX Designers Use

Every profession has its toolkit, the same for UX designers. For each of the skills, some tools are needed. 

  •       Prototyping

To carry out Prototyping, UX Designers use Axure RP, Protopie, Principle, and others. 

  •       User Research and Testing

User Zoom, and UserTesting are popular tools in this category

  •       WireFraming

Whimsical, Sketch, and Figma are top wireframing tools used by UX Designers. 

  •       Process Management

Trello, Google Drive, InVision, Zeplin, and Abstract are relied on by UX Designers.

Where Do UX Designers Work?

As a UX Designer, you have the option of working full time with a company, or as an army of one as a freelance UX Designer. 

There are always roles in product research, project management, product design, product management, and Quality Assurance for UX Designers. 

Other roles for UX Designers include; visual design and development.

Job Demand & Salary

As at the time of writing this blog post, there are over 8000 UX Design job opportunities in the United States. According to Career Foundry, UX Design is the third on the list of 19 most in-demand creative talents. 

With close to 2 billion websites in existence, the need for UX Designers will always be on the rise. 

UX Design Salary and Prospects

UX Designers’ salaries vary all over the world. The global average in 107 countries is $52,683 annually, while the highest is $100,890 in Switzerland. 

According to PayScale, the average pay of a UX Designer is $73,868 in the United States, while the lowest is around $50,000. 

Apart from being a UX Designer, you can also move ahead to work in Virtual Reality, Wearables, Speculative Designs, and Education.

Why You Should Become a UX Designer

Just like any other digital profession, the financial rewards of a UX Designer is lucrative. Aside from the monetary compensation, you are also in the loop of app development and web design, both of which are continually evolving. 

As a UX Designer, you can never run short of opportunities as they are always at your fingertips. You are also in the business of making technology accessible to everyone by simplifying designs and improving functionalities.

More importantly, you have the power to shape what the future will look like and also create more value for businesses.


Breaking into UX Design may not be as tricky as other digital professions. The need for UX Designers is on the increase and does not look to be stopping anytime soon. 

Consider yourself essential as a UX Designer as your existence is crucial to the survival of businesses, and you carry the power to shape realities. 

All of this, in addition to the flexibility, variety, and ability to make an impact as a UX designer. The opportunities are limitless.